Merakly is a UK-based service being built to help people support family and friends in Nigeria by purchasing essentials, gifts and other services directly. Rather than sending money, customers can choose what they want to provide, pay securely in pounds and follow the order through fulfilment. Merakly says it works with vetted suppliers and shows the full cost before payment, with delivery updates and a photo confirmation when an order arrives.

Its initial range includes groceries and food staples such as rice, beans, garri, palm oil and seasoning; gifts and hampers for occasions or everyday gestures; and household essentials such as detergent, toiletries, tissue and cleaning products. The company plans to add everyday support options as it grows, including airtime and data, electricity tokens, TV subscriptions, appliances and direct payments to verified healthcare providers.

Merakly is preparing to launch, with initial delivery areas listed as Lagos, Abeokuta and Ibadan. Its early-access programme invites users to help shape where the service expands and what products it stocks.