Mercadona is a supermarket brand serving customers in Portugal, where it has been expanding since opening its first store in 2019. Its stores offer products across food, perfumery, household care and pet care, bringing everyday shopping needs together in one place. The range includes fresh and packaged foods, personal care and beauty items, cleaning and laundry products, and food, care and hygiene products for pets. Mercadona also shares recipes, product advice and practical tips to help customers choose and use its products.

The company highlights quality, freshness and customer service, and provides a store locator and a free customer support line, as well as an online contact form. Its website includes company information, press releases and annual reports. Mercadona’s business model emphasizes relationships with specialist suppliers and shared growth. In Portugal, the company reports substantial purchases from national suppliers, including producers of tomatoes, meat, milk, kiwi fruit and fish. It also recruits for store roles and presents its employment model as focused on stable, quality jobs and training teams to deliver service.