

Hex Code
Color name
RGB
HSL
CMYK
#8BC34A
Sushi
139, 195, 74
88, 50, 53
29, 0, 62, 24
#AA4710
Fiery Orange
170, 71, 16
21, 83, 36
0, 58, 91, 33
#F78B53
Tan Hide
247, 139, 83
20, 91, 65
0, 44, 66, 3
Mercar en Línea is an online grocery retailer serving customers in Pereira, Dosquebradas, and Santa Rosa de Cabal in Colombia’s Eje Cafetero region. Its store brings everyday shopping categories together in one place, helping customers browse and order products for home delivery or purchase online. The range includes pantry staples, household cleaning and care items, low-cost products, beverages and snacks, meat and prepared trays, fresh fruit and vegetables, and dairy and refrigerated goods.
Freshness is a key part of the brand’s offer. Mercar en Línea highlights fresh fruits, vegetables, and grains, and says its produce is selected with care. The store also promotes variety, value, and the option to choose only what customers need. Special offers include a complimentary fruit or vegetable gift with qualifying purchases in those categories; the advertised purchase threshold varies across the site. Customers can register for an account, search the catalog, and manage a shopping cart online. The website also invites people interested in entrepreneurship or working with the business to get in touch.
Brand industry
E-commerce and Shopping
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Year founded
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