Idea Marketi
@mercator.rs
Idea Marketi doo je članica Fortenova Grupe i jedan od najvećih maloprodajnih lanaca na tržištu Srbije. U mreži koja pokriva više od 80 gradova i mesta širom zemlje, kompanija ima više od 300 IDEA prodavnica, 33 Roda marketa i dva Mercator hipermarketa. Idea Marketi imaju tim od 8.000 zaposlenih koji usluži i do 300.000 zadovoljnih kupaca svakog dana.
Idea Marketi's Company Logos
Idea Marketi's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#EC171D
Crimson
236, 23, 29
358, 85, 51
0, 90, 88, 7
#FFED8D
Picasso
255, 237, 141
51, 100, 78
0, 7, 45, 0
#006BB9
Science Blue
0, 107, 185
205, 100, 36
100, 42, 0, 27
About Idea Marketi
Mercator is a well-known retail company based in Serbia. It is a subsidiary of the Mercator Group, which was founded in Slovenia in 1949. The company has its headquarters located in Belgrade, the capital city of Serbia.
Since its establishment, Mercator has grown to become one of the leading retail companies in the region. The company operates a chain of supermarkets offering a wide range of products including groceries, household items, personal care products, and electronics. In addition, Mercator also provides various services such as banking, insurance, and travel agencies.
On a global scale, Mercator has expanded its operations beyond Serbia and Slovenia. The company has established subsidiaries in other European countries including Croatia, Montenegro, Bosnia and Herzegovina, and Bulgaria. Through joint ventures and partnerships, Mercator has also entered markets in Asia, namely China and Vietnam.
Mercator holds a strong market position, especially in Serbia where it is considered one of the largest retail players in the country. The company competes with other major retail chains such as Delhaize, Maxi, and Lidl. It has managed to maintain its competitive edge through continuous expansion, innovative marketing strategies, and a diverse product range.
Over the years, Mercator has achieved significant milestones and made strategic changes to drive its growth. In 2018, the company underwent a major rebranding exercise to refresh its image and align its visual identity with its evolving business strategy. Additionally, Mercator has continuously introduced new products and improved its customer experience to meet the changing demands of its target market.
As of the latest updates, Mercator continues to strengthen its position as a leading retail brand in Serbia and the wider region. The company is committed to delivering high-quality products, excellent customer service, and innovative solutions. With its expanding network of stores and strategic partnerships, Mercator is well-positioned for further growth and success in the future
Brand industry
E-commerce and Shopping
Company type
Privately Held
Year founded
Suggest founded year
Company size
5001-10,000 employees
