Unclaimed brand
A blend of luxury, sportiness and performance. Be it Saloon, Estate, Coupé, Cabriolet, Roadster, SUV and more. Experience the products from Mercedes-Benz.
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Hex Code
Color name
RGB
HSL
CMYK
#0078D6
Lochmara
0, 120, 214
206, 100, 42
100, 44, 0, 16
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Mercedes-Benz is a premium automotive brand combining luxury, sportiness and performance across a wide range of vehicles. Its United Kingdom website showcases cars in styles including saloons, estates, hatchbacks, coupés, cabriolets, roadsters, SUVs, off-roaders and MPVs, alongside commercial vans. The range includes electric and plug-in hybrid models as well as conventional vehicles, with dedicated Mercedes-AMG and Mercedes-Maybach offerings. Customers can explore models, compare vehicles, configure a car and browse the online showroom.
The brand also supports customers throughout the ownership journey. Its services include new and approved used car searches, vehicle offers, test-drive bookings, finance and leasing options, insurance, charging solutions, service plans, accessories, servicing and repairs, roadside assistance, and vehicle-return guidance. Digital tools include Mercedes-Benz apps and Digital Extras, while online resources provide owner’s manuals and customer support. The UK site also highlights brand news, design, technology, innovation and sustainability, and offers Mercedes-Benz Rewards with benefits such as exclusive rewards, priority access and special offers.
Brand industry
Vehicles
Company type
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Year founded
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Company size
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Luxury passenger cars
Mercedes-AMG performance cars
Mercedes-Maybach luxury vehicles
Electric cars and plug-in hybrids
Commercial vans
How do I download the Mercedes-Benz logo?
The Mercedes-Benz logo comes in one version: an icon. Download as JPEG.
What does Mercedes-Benz's branding look like?
The identity is anchored by a three-pointed star enclosed in a circle, paired with a restrained Mercedes-Benz wordmark. Elegant display lettering contrasts with crisp modern supporting type, while a black, white and silver palette, restrained blue accents and cinematic vehicle photography create a spacious, carefully composed look.
What are Mercedes-Benz's brand colors?
The Mercedes-Benz color palette uses the hex codes #0078D6, #000000 and #FFFFFF.
The Mercedes-Benz name, logos and brand assets are trademarks of Mercedes-Benz and its affiliates. Brandfetch isn't affiliated with or endorsed by Mercedes-Benz. Their use is subject to Mercedes-Benz's brand guidelines.
