Unclaimed brand
Mercedes-Benz combines luxury with performance across the full line of models including luxury sedans, SUVs, coupes, roadsters, convertibles & more.
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Hex Code
Color name
RGB
HSL
CMYK
#0260AB
Endeavour
2, 96, 171
207, 98, 34
99, 44, 0, 33
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#272727
Mine Shaft
39, 39, 39
0, 0, 15
0, 0, 0, 85
Mercedes-Benz USA represents the American presence of the Mercedes-Benz automotive brand, bringing together luxury, performance, craftsmanship and innovation across a broad vehicle lineup. Its offerings include sedans, SUVs, coupes, wagons, convertibles and roadsters, with electric, plug-in hybrid and gas-powered options. The site features vehicles from Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach, as well as Mercedes-Benz Vans, and highlights new and upcoming models.
Customers can explore inventory, compare vehicles, build a vehicle, request a quote, locate a dealer and review special offers. Shopping services also include financing applications, trade-in valuations, online purchase tools, certified pre-owned and pre-owned vehicles, and fleet programs. For electric-vehicle owners, Mercedes-Benz provides charging information and access to its high-power charging network, alongside electric vehicle resources and tools.
Ownership support includes service scheduling, maintenance guidance, manuals, warranty information, recall details, accessories and customer-service resources. The Mercedes-Benz app offers vehicle connections, location tracking and maintenance features, while account tools let users save vehicle builds, follow inventory and manage shopping activity.
Brand industry
Vehicles
Company type
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Year founded
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Luxury passenger cars
Premium SUVs
Battery-electric vehicles
Mercedes-AMG performance cars
Mercedes-Maybach luxury vehicles
How do I download the Mercedes-Benz USAㅤ logo?
The Mercedes-Benz USAㅤ logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Mercedes-Benz USAㅤ's branding look like?
The Mercedes-Benz identity is anchored by its three-pointed star enclosed in a circular emblem, often paired with a restrained Mercedes-Benz wordmark. Its visual language uses elegant, crisp lettering, a black-and-silver luxury palette with white space and restrained accent colors, and dramatic photography of sculpted vehicles in spacious, high-contrast compositions.
What are Mercedes-Benz USAㅤ's brand colors?
The Mercedes-Benz USAㅤ color palette uses the hex codes #0260AB, #FFFFFF and #272727.
The Mercedes-Benz USAㅤ name, logos and brand assets are trademarks of Mercedes-Benz USAㅤ and its affiliates. Brandfetch isn't affiliated with or endorsed by Mercedes-Benz USAㅤ. Their use is subject to Mercedes-Benz USAㅤ's brand guidelines.
