Merlin

Merlin is a website-building service that helps independent business owners turn their Instagram or TikTok presence into a mobile-first website. Users enter a social media username, and Merlin creates a site in under 30 seconds, without requiring a login, coding, or design skills. Website creation includes free hosting and a free subdomain, with no credit card required. Sites can be edited and republished from a phone or computer, and users can connect an existing custom domain or upgrade to Merlin PRO for a custom domain and additional tools.

Merlin is designed to help service providers become more visible to potential customers searching online, present business information in one place, and reduce reliance on direct messages for basic details. The service also offers Google Ads campaign setup, allowing businesses to choose a budget and pay for clicks. Merlin says it has created more than 225,000 websites, generated 57,000 leads, and launched 6,800 Google campaigns. It also publishes business-focused articles and customer stories, and provides support for connecting existing domains.