Meshkal is a brand that provides professional, independent, and ad-free reporting on a wide range of topics including work, freedom, dignity, land, politics, culture, and ideas. The word "Meshkal" in Arabic means "kaleidoscope," and just like this instrument, the brand brings together different perspectives to present a rich and layered understanding of various phenomena. Instead of publishing opinion editorials, Meshkal focuses on comprehensive news reporting, ensuring that multiple viewpoints are represented.

They listen to, question, watch, record, and think about the voices of diverse individuals, presenting them as accurately as possible. Meshkal aims to provide true and reliable information while offering the relevant historical, social, political, and cultural context for new developments. Their high standards of professionalism include clear and understandable datelines and bylines, as well as multiple sources of information.

Meshkal's work is driven by passionate contributors, including reporters, translators, photojournalists, web developers, and more, who believe in the brand's mission. Meshkal's coverage has received funding support from non-profit foundations as well as contributions from its community of readers