Yuelan Digital Life is a technology services company based in Hangzhou, China, focused on game-based marketing and digital operations. Its marketing system combines SaaS tools, solutions tailored to brand needs, and ongoing operational support to help businesses attract, engage, and convert customers through private-domain channels and communities. The platform offers more than 100 interactive formats, including prize draws, card collection, board games, check-ins, customer activities, referrals, polls, quizzes, and puzzles.

Brands can use these experiences for product launches, everyday engagement, and seasonal campaigns, with the aim of sustaining consumer attention and encouraging participation and orders. Yuelan reports serving more than 200 paying clients and supporting over 10,000 launched campaigns; its case examples include beverage brands such as Guming, Chabaidao, and Chagee. The company describes its broader expertise as spanning the Internet of Things, artificial intelligence, digital content, and e-commerce, and says it holds invention patents and software copyrights.

Its services bring together interactive marketing technology, brand integration, and operational guidance