Metacraft is a South Korean content company focused on building an intellectual property ecosystem and developing new cultural experiences. Since its establishment in 2021, it has operated Novelpia, a web-novel platform that connects creators, subscribers and businesses. Novelpia offers free and subscription-based reading, rankings and opportunities for writers to earn revenue through a view-based settlement system. Metacraft aims to provide creators with more stable opportunities to write while giving readers access to quality content and sharing business value across the community.

The company also develops web-comics and explores ways to adapt web-novel intellectual property into other formats. Its related offerings include the web-comic service, games such as Love in Login and Novel Jump, and the Japanese-language Novelpia platform. Metacraft welcomes partnerships spanning video, music, games, virtual reality, character merchandise, publishing, services and joint marketing. It also supports aspiring writers through creator recruitment and the Million Class academy initiative. With ambitions to expand internationally, Metacraft positions content creation as a means of opening new paths for creators and cultivating fresh cultural forms.