Metricer
@metricer.io
Metricer is India's #1 marketing-focused server-side CAPI Gateway. Train ad platforms with high-quality first-party data — send Lead, Contact, Qualified Lead, Unqualified Lead, and Purchase events for Meta Native Forms, WhatsApp, and Landing Funnels.
Metricer's Company Logos
Metricer's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5850EC
Royal Blue
88, 80, 236
243, 80, 62
63, 66, 0, 7
#161E2E
Mirage
22, 30, 46
220, 35, 13
52, 35, 0, 82
#C7D2FE
Periwinkle
199, 210, 254
228, 96, 89
22, 17, 0, 0
About Metricer
Metricer is an India-based marketing technology brand offering a server-side Conversion API (CAPI) platform designed to help businesses improve Meta campaign performance with first-party customer data. Its tools capture interactions across websites, landing pages, Meta Native Forms, WhatsApp, and CRM workflows, then send conversion signals to Meta in real time. Supported events include PageView, ViewContent, Click, Scroll, Lead, Contact, Qualified Lead, Unqualified Lead, Purchase, and revenue or customer-value updates.
The platform includes browser and form tracking, a hosted CAPI Gateway, a built-in CRM with lead stages, and an Event Sync Agent that translates customer updates into server-side events. Users can connect a Meta Pixel, map events, and configure a hosted gateway through Metricer’s setup flow. The company offers Starter and Pro plans, with features and event capacity varying by tier, plus a separately billed gateway add-on. Metricer provides a 14-day free trial without requiring a credit card. Its stated goal is to help marketers optimize campaigns for lead quality and customer outcomes rather than lead volume alone.
Brand industry
Business and Consumer Services
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