Metricform is a narrative intelligence platform for communications, brand, research, marketing, product, growth, policy, and agency teams. It helps organizations understand how public narratives form, gain momentum, and influence perception across news, social media, video, images, reviews, forums, LLMs, and the wider web. Designed for real-time monitoring across languages and markets, Metricform turns research questions into sourced, decision-ready answers in hours rather than weeks.

The platform combines Quickmetric, which creates forensic narrative briefs from historical data, with Snowball, which detects emerging clusters and shifts in real time. Its AI assistant, Metri, routes questions to one or both engines and links findings back to original sources. Teams can use the service to assess brand risk, spot trends, map audience beliefs and archetypes, identify unmet customer needs, evaluate market opportunities, and prepare early-warning or outreach briefs. Reports include cited evidence and can be shared as PDFs or links, exported as CSV files, or integrated into tools such as Notion, Slack, and business intelligence platforms.