Dub is a link management platform built for modern marketing teams, offering tools to create, customize, share, and measure branded links. Its products include Dub Links, Dub Analytics, Dub API, Dub Partners, and Dub Enterprise, supporting use cases such as marketing attribution, content creation, and affiliate management. Users can create short links with custom domains and generate free QR codes for their links, with options to add a logo to QR code designs.

Dub’s analytics report information such as geolocation, device, browser, and referrer, helping teams understand how audiences engage with their links. Advanced features include custom link previews, UTM parameters, expiration settings, device and geographic targeting, link cloaking, and password protection. Teams can collaborate on links, while enterprise plans offer SAML single sign-on with Okta, Google, and Azure AD.

Dub also provides an API, documentation, integrations, and a help center. Prospective users can start for free or request a demo, and the company offers paid plans that include a complimentary custom domain