The Malaysian Franchise Association (MFA) is a leading organization dedicated to promoting and supporting entrepreneurship through franchising in Malaysia. Established in 1994, MFA serves as a valuable resource center for current and prospective franchisors, franchisees, media, and the general public. MFA's primary goal is to create an environment conducive to the expansion of franchising in Malaysia. Recognized by the World Franchise Council (WFC) and the Asian Pacific Franchise Confederation (APFC), MFA is the only association in Malaysia with such prestigious international recognition.

With a diverse membership composition, MFA brings together franchisors, master franchisees, government agencies, banks, franchise consultants, suppliers, and more under one roof. MFA is committed to advancing franchising in Malaysia, aligning its efforts with the Vision 2020 initiative. The association offers a range of services, including membership benefits, franchise directories, events, training programs, and media services. Through its various activities, MFA aims to strengthen the local franchise industry, foster innovation and resilience among its members, and build strong relationships within the franchising community locally and internationally. For more information, contact MFA or visit their website.