Centria is an omnichannel CRM that helps businesses manage customer conversations and turn them into sales opportunities. It brings messages from WhatsApp, Facebook, Instagram and TikTok into one shared workspace, where teams can view conversation histories, assign responsibility and keep track of next steps.

The platform includes a unified inbox, assignment rules, opportunity stages, follow-up reminders, quick replies and templates, and practical automations. Teams can also use performance metrics and reports to monitor response times, conversions and sales activity. These tools are designed to reduce missed messages and incomplete follow-ups while helping teams understand which efforts are working.

Centria offers guided, self-service onboarding, so businesses can connect channels and get started without programming or a dedicated technical team. Support is available when customers need assistance. A 30-day free trial is offered without requiring a credit card, and the company says there is no limit on the number of users. Centria is a Meta Business Partner for WhatsApp and is provided by Megadigital SRL.