My Hotel Reputation is a tourism-focused agency that helps hotels, campsites, restaurants and visitor attractions manage their online reputation and customer reviews. Founded in 2016 by professionals with backgrounds in hospitality and tourism, the company works as an extension of each client’s team, aiming to save time and bring a considered perspective to online feedback.

Its services include monitoring review platforms, identifying potentially contentious reviews and drafting responses that showcase an establishment and its staff. The agency also provides audits, positioning studies and consulting tailored to the tourism sector. Its training covers online reputation management and the use of artificial intelligence in tourism, with courses available in person, online and in blended formats. My Hotel Reputation is a Qualiopi-certified training provider and has developed its own software to manage the review-response process.

The agency reports having handled more than 350,000 reviews and written nearly 100,000 responses. In 2018, it received the SETT d’Or Tourism Innovation Trophy.