MIA's is an Italian fashion brand founded in 2012, with its operational headquarters in Milan. They specialize in jewelry and fashion accessories. The brand was established by a young couple, Gianpaolo Pastro and Alessia Novelli, who launched their first product, the Love Boat anchor bracelet, in Alessandria.

This unique design gained recognition and propelled MIA's to success. In 2013, they relocated to Milan, the global fashion capital, to seek inspiration and expand their business. MIA's quickly developed a strong sales network, with their products available in over 400 retail outlets across Italy.

Building on the success of their signature bracelet, designer Alessia Novelli introduced a wider collection in 2014, including necklaces, rings, earrings, and rigid bracelets, all crafted with advanced Italian goldsmith techniques. Over the years, MIA's has garnered attention from renowned bloggers, influencers, and celebrities, further expanding their distribution to countries like Japan, Slovenia, and Brazil. The brand has also focused on connecting directly with customers through events, contests, customizations, and providing useful information about cultural events and current trends.

In 2018, MIA's launched their Vintage Collection, catering to a previously untapped market segment with unique products of exceptional quality at competitive prices. The brand continues to innovate and bring new trends to the fashion world, offering affordable jewelry that adds magic to any moment