Seoul Convention Bureau
@miceseoul.com
Seoul Convention Bureau is a division of the Seoul Tourism Organization dedicated to the business of Meetings, Incentives, Conventions and Exhibitions. We are in charge of international marketing and public relations for Seoul as a convention city. For MICE events, we assist business event planners/travelers with support programs named PLUS Seoul, a customized business event experience that boost your business event experience with lasting stories and bonds. It is designed to provide services at every level, starting with support for bids to host through to the promotion and final staging of the event. The Seoul Convention Bureau has also developed specialized programs to educate convention experts, expand MICE offerings and reinvigorate the MICE industry. Committed to the advancement of Seoul as a convention destination, the Seoul Convention Bureau has joined forces with the Seoul Metropolitan Government to strengthen the MICE industry's competitive power and provide you, our valued customers, with outstanding value and service. If you have any RFPs, please contact [email protected]. If you have any general inquiries about Seoul, its meeting industry, and event support, reach us at [email protected].
Seoul Convention Bureau's Company Logos


Seoul Convention Bureau's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#2C459D
Sapphire
44, 69, 157
227, 56, 39
72, 56, 0, 38
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Seoul Convention Bureau
Seoul Convention Bureau (SCB) is a division of STO, dedicated to promoting Seoul as the premier destination for MICE (Meetings, Incentives, Conventions, and Exhibitions). SCB works in partnership with the local and international MICE industry to showcase Seoul's excellent infrastructure. They actively participate in overseas exhibitions and conferences to attract global events.
SCB offers a range of programs to support hosting and organizing MICE, including assistance with organizing marketing, international meetings, corporate meetings, incentives, and exhibitions. They also engage in joint marketing with other cities and provinces to strengthen Seoul's competitiveness. SCB operates the Seoul MICE Safe Zone and provides safe care services to ensure the secure operation of MICE events in Seoul.
They attend international MICE exhibitions, hold seminars, and engage in online marketing to attract overseas events. SCB also runs the Seoul MICE Alliance, which fosters international partnerships and provides networking opportunities. For professional consultation, they have the Seoul Tourism MICE Agency Support Center.
By offering virtual platforms and resources like Virtual Seoul 3D and MICE playgrounds, SCB is at the forefront of digital MICE services
Brand industry
Business and Consumer Services
Company type
Government Agency
Year founded
2008
Company size
51-200 employees
