Michael Bainbridge is a multifaceted multimedia storyteller specializing in video production and photography. Focused on addressing crucial social issues, his notable work includes impactful campaigns like the COVID-19 Mental Health Campaign, created in collaboration with organizations such as DHHS and RAMSI/DFAT. His innovative approach combines video content, portrait photography, and striking poster designs to narrate powerful stories that connect with audiences.

The campaign comprised a series of 15 narrative-based stories aimed at raising awareness around mental health, particularly in the lead-up to the Mental Health Royal Commission. Each story was crafted into 3-5 minute videos, alongside shorter edits for social media platforms. By leveraging various formats and thorough distribution strategies, these projects reached over one million people, effectively destigmatizing mental health challenges and garnering support for critical mental health services.

In addition to large-scale campaigns, Michael Bainbridge offers personal video projects that showcase his diverse photography skills and storytelling abilities, serving both NGOs and the broader community.