BloomNation is an online flower marketplace that connects customers with local florists, making it easy to send handcrafted arrangements for special occasions and everyday moments. Its florists create unique designs using fresh blooms, with delivery options that include same-day and next-day service in many locations. Customers can browse by city, flower type, color, occasion, or delivery date, with choices such as roses, lilies, orchids, peonies, hydrangeas, tulips, and daisies.

The selection includes bouquets and other arrangements for birthdays, anniversaries, sympathy, get-well wishes, congratulations, thank-yous, and seasonal celebrations. Sympathy offerings include designs for the home or service, as well as sprays, cremation arrangements, and easels. BloomNation also lets shoppers view real photos before purchasing and provides a delivery photo, called a BloomSnap, after an order is delivered.

Customers can schedule delivery for a specific date, and checkout offers the option to add a personal video message. By showcasing independent florists and their work, BloomNation emphasizes local craftsmanship, personalized service, and convenient flower gifting across numerous cities in the United States and the UK