The Michigan Center for Assisted Living (MCAL) has been the leading voice of the Health Care Association of Michigan (HCAM) since 1999, representing licensed and unlicensed residential communities, including independent living settings, homes for the aged, adult foster care, and other assisted living facilities. They aim to serve the needs of elder adults and those requiring supportive services. MCAL offers a wide range of resources and support for its members, including education, advocacy, and access to quality care and services. Through initiatives like the Meet Thelma campaign, they work to increase awareness and engagement with legislators, government officials, and the public.

MCAL's focus is on providing comprehensive advice and engagement in regulatory issues, legislative activity, and quality initiatives. They prioritize grassroots advocacy to effectively communicate important messages to legislators. As they continue to provide support and information to their members, MCAL and HCAM are joining forces to consolidate their resources and services, ensuring that all HCAM members receive the best possible support.