MIDA Assets Public Company Limited is a locally established and owned brand that aims to be the leader in the hire purchase business. With a strong focus on customer satisfaction, MIDA offers a range of products and services to promote the well-being of people from all walks of life. In terms of products, MIDA specializes in selling household electrical appliances and motorcycles on hire purchase.

They offer a wide range of visual and audio equipment, sourced from reputable manufacturers and distributors such as LG, Panasonic, Samsung, Sharp, Toshiba, Hatari, Soken, Samart, and Mitsumaru. What sets MIDA apart is their commitment to providing exceptional service. With their full on-site service policy, customers can expect product demonstrations, trial use, delivery, installment payments, and on-site maintenance throughout the payment period.

The company offers flexible installment plans ranging from 3 to 24 months, catering to the financial status and capability of each hire purchase customer. Established in 1991, MIDA has since expanded its offerings to include hire purchase sales of household furniture and motorcycles. They have grown to have 99 branches across 50 provinces in Thailand, targeting retail middle-to-lower-class clients residing outside provincial municipalities.

With a strong track record and continued growth, MIDA Assets Public Company Limited is committed to providing quality products and excellent service to its customers