Unclaimed brand
Ruth is the creator & culinary historian of Mid-Century Menu, where she recreates mid-century food much to the delight and horror of her readers.
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Hex Code
Color name
RGB
HSL
CMYK
#047076
Mosque
4, 112, 118
183, 93, 24
97, 5, 0, 54
#FB6962
Bittersweet
251, 105, 98
3, 95, 68
0, 58, 61, 2
#CAF880
Mindaro
202, 248, 128
83, 90, 74
19, 0, 48, 3
The Mid is a brand founded by Ruth, a creator and culinary historian behind the popular blog Mid-Century Menu. Ruth's passion lies in recreating mid-century food, much to the delight and horror of her readers. The brand offers a range of products and services related to vintage recipes and cooking.
At The Mid, you can explore their fascinating blog, which features nostalgic recipes, entertaining anecdotes, and personal stories. Additionally, they have a carefully curated shop where you can find unique vintage-inspired items to enhance your culinary adventures. Whether you're interested in cookbooks, kitchenware, or decor, The Mid has something for everyone.
Join their vibrant community by connecting with them on Facebook, Pinterest, YouTube, and DISCORD. You can also sign up for their newsletter to stay updated on the latest offerings and receive exclusive content. With The Mid, you'll be transported back in time to experience the flavors and nostalgia of mid-century cooking
Brand industry
Food and Drink
Company type
Suggest company type
Year founded
Suggest founded year
Company size
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Mid-century recipe testing
Vintage American cookery
Retro cocktail recipes
Historic recipe blogging
How do I download the Mid-Century Menu logo?
The Mid-Century Menu logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Mid-Century Menu's branding look like?
The Mid-Century Menu wordmark uses tall, hand-drawn uppercase lettering with atomic starburst motifs worked into the name, reinforcing its retro identity. Its visual language pairs mint and seafoam greens with coral and pink accents, playful illustrated vintage characters, and simple, spacious layouts with recipe photography and bold graphic panels.
What are Mid-Century Menu's brand colors?
The Mid-Century Menu color palette uses the hex codes #047076, #FB6962 and #CAF880.
The Mid-Century Menu name, logos and brand assets are trademarks of Mid-Century Menu and its affiliates. Brandfetch isn't affiliated with or endorsed by Mid-Century Menu. Their use is subject to Mid-Century Menu's brand guidelines.
