Midia Hype is a sports influencer agency in Latin America that connects brands with athletes, creators, and prominent media personalities across basketball and other sports. Its work brings sports-focused talent together with brands and events through influencer marketing and tailored partnership projects.

The agency offers exclusive, personalized support, strategic profile analysis, and active prospecting for brand and event opportunities. It also provides career management for its represented talent and develops custom campaigns for brands, drawing on current trends and opportunities in sports culture. Midia Hype’s roster includes basketball creators and athletes, as well as sports commentators and media voices such as Rômulo Mendonça, Gustavo Hofman, Ari Aguiar, and Bulgarelli. The featured talent spans different styles, from analysis and commentary to humor, lifestyle, and basketball-focused content.

Midia Hype presents its work as international, highlighting brand activations across countries including Brazil, the United States, Canada, England, China, France, Japan, and Spain. By combining talent representation with strategic marketing services, the agency helps brands connect with sports audiences through relevant personalities and customized initiatives.