Midlife Vitality

Midlife Vitality is a women’s wellness brand offering online support for women aged 40 and over as their health needs change through perimenopause, menopause and later life. Founded around Cindy Willems’ professional experience, the program brings together movement, holistic health education and Traditional Chinese Medicine (TCM) perspectives to help members understand and support their wellbeing.

Memberships include live online Pilates and movement classes, recordings, and short videos focused on mobility and strength. Members can also receive weekly recipe inspiration and a monthly newsletter with practical resources on topics such as sleep, stress, hormones and holistic health. Community activities, guest sessions and events offer opportunities for shared learning and connection. Higher-tier memberships provide broader access to the resource portal, discounts on consultations, webinars, events and digital products.

Midlife Vitality also offers 45-minute holistic health consultations with Cindy, along with sample classes and self-care resources, including an acupressure video informed by TCM. Monthly plans range from a free seven-day trial to paid options with different levels of classes and resources.