Ikimono no Wa is a Japanese web media platform operated by Midori Shobo Co., Ltd., launched in 2023. It shares information and stories about animals and the people who care for, study, and encounter them. Its coverage spans dogs, cats, small mammals, reptiles and amphibians, fish and crustaceans, birds, and wildlife, as well as zoos, aquariums, insects, and large animals.

The site offers articles on animal care, health, behavior, ecology, and keeping, alongside interviews, essays, columns, event and outing guides, and recommendations for products and books. Readers can find practical features, including dog training guidance and bird health information, as well as photography, comics, quizzes, and reports on animal-related events. Ikimono no Wa also publishes sponsored content and promotes books from Midori Shobo and other offerings featured on the site. Bringing together educational material and engaging entertainment, the platform serves animal enthusiasts and pet owners seeking ideas, useful knowledge, and fresh perspectives on the many forms of life around them.