Miere Sinceră is the family honey brand of Stupina Apostolescu, an apiary in Prahova established in the early 1980s by brothers Vasile and Mihail Petru. Today, the family cares for around 200 colonies and offers honey harvested from its own hives, without added flavours, colours or preservatives. Varieties include acacia, linden, polyfloral, forest and comb honey, alongside other hive products such as propolis, tincture, pollen, bee bread and beeswax. In 2024, the apiary’s uncentrifuged acacia and fruit-blossom honey received a star at the Great Taste awards.

The range also includes handmade ceremonial candles for weddings and baptisms, crafted from natural beeswax, as well as honey favours and gift baskets and sets for individuals and businesses. Customers can request personalised labels for event favours. Miere Sinceră also runs educational beekeeping workshops for children, featuring a safe, close-up introduction to bees and honey tasting. The brand sells online and delivers throughout Romania.