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Hex Code
Color name
RGB
HSL
CMYK
#136CFF
Blue Ribbon
19, 108, 255
217, 100, 54
93, 58, 0, 0
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group has emerged as Southeast Asiaโs premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a leading online marketplace, Lazada connects vast and diverse regions through a robust technological infrastructure, logistical expertise, and comprehensive payment solutions. Backed by Alibaba Group, the platform boasts the most extensive selection of brands and sellers, aiming to serve 300 million customers by 2030.
Lazada's flagship features include LazMall, a virtual mall launched in 2018, hosting over 32,000 authentic international and local brands with guaranteed fast delivery and a 15-day return policy. Additionally, the Lazada Marketplace introduces retailers to millions of customers, offering secure payment options, customer care, and marketing analytics. With a focus on cross-border opportunities, Lazada also enables local brands to reach international consumers through its Global Collection channel, delivering a wide array of products in fashion, electronics, and more, often within just seven days.
Brand industry
E-commerce and Shopping
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