味香り戦略研究所 is a company that specializes in quantifying the taste of food using innovative methods. With a focus on making taste more understandable, the company provides a range of services and products related to food content, marketing, and consulting. In addition to traditional market research activities such as building a taste database, the company is also actively developing analysis engines to uncover individual consumer preferences, enhancing their efforts in target and direct marketing.

The elements that make up taste, including flavor, aroma, texture, temperature, appearance, and sound, are influenced by various cultural and anthropological factors such as the user's background, age, and culinary traditions. By enabling individuals with different subjective experiences to communicate about taste using a common language, the company aims to foster curiosity, interest, and a deeper appreciation for food. As food markets face various challenges such as environmental sustainability, the aging population, and changing consumer needs, 味香り戦略研究所 employs quantitative and scientific perspectives on taste and leverages AI analysis techniques to address a wide range of social issues related to food.

The company's commitment to research and development aims to contribute to the realization of a sustainable society. As a next-generation food technology think tank, 味香り戦略研究所 strives to promote people's interest in food and further the development of food culture