Unclaimed brand
Available in a variety of flavors, including the hard lemonade that started it all.
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Hex Code
Color name
RGB
HSL
CMYK
#FADD41
Bright Sun
250, 221, 65
51, 95, 62
0, 12, 74, 2
#F3DD6D
Golden Sand
243, 221, 109
50, 85, 69
0, 9, 55, 5
#573D00
Saddle Brown
87, 61, 0
42, 100, 17
0, 30, 100, 66
Mike’s Hard Lemonade is a Chicago-based beverage brand known for the hard lemonade that helped establish its name. The company offers a broad range of flavored premium malt beverages, including its original hard lemonade, pink lemonade, and varieties such as strawberry, pineapple, black cherry, mango, and peach. Its lineup also includes Mike’s Hard Zero Sugar, with lemonade and fruit flavors, and Mike’s HARDER, a stronger-tasting lemonade range featuring options such as blue raspberry, green apple, and pineapple.
Mike’s Dirty adds non-carbonated lemonades described as smooth and flavor-filled, including Dark Cherry Brew, Dirty Lemon Secret, Very Berry Grape, and Pineapple Haze. The brand invites customers to find its drinks online or in stores and provides information about its story, products, and frequently asked questions. It also offers branded merchandise and promotes lemon-themed events and gatherings.
Mike’s emphasizes responsible drinking in its messaging, reminding consumers not to drink and drive and asking visitors to confirm they are over 21 before entering its website
Brand industry
Food and Drink
Company type
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Year founded
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Hard lemonade
Flavored malt beverages
Zero-sugar hard lemonade
Higher-alcohol lemonade drinks
Non-carbonated dirty lemonade
How do I download the Mike's Hard Lemonade logo?
What does Mike's Hard Lemonade's branding look like?
The Mike’s wordmark is a white, hand-lettered “mike’s” set inside a dark, irregular lemon-shaped badge, edged in bright yellow with small curved lettering that reinforces the citrus origin. Product and campaign visuals pair bold, condensed display lettering with black, white, yellow and vivid flavor colors, oversized cans and lemons, and high-contrast, energetic compositions.
What are Mike's Hard Lemonade's brand colors?
The Mike's Hard Lemonade color palette uses the hex codes #FADD41, #F3DD6D and #573D00.
The Mike's Hard Lemonade name, logos and brand assets are trademarks of Mike's Hard Lemonade and its affiliates. Brandfetch isn't affiliated with or endorsed by Mike's Hard Lemonade. Their use is subject to Mike's Hard Lemonade's brand guidelines.
