Milkymap

Milkymap is a customer experience software brand that helps organizations understand and improve how customers interact with them. Its Milkymap Galaxy platform provides tools for designing, sharing, managing, and optimizing customer journey maps, making journey mapping accessible to both experienced practitioners and newer users. Teams can visualize customer touchpoints and emotions, identify pain points, and use insights to guide improvements across the customer experience.

The platform supports collaboration across departments and helps organizations manage multiple journey maps through templates, user administration, standard labels, and customizable data fields. Milkymap’s CX Life Cycle Model® brings customer experience metrics and other customer data together across customer segments, products, and brands. API connectors can link data to the model, while the CX Actionboard® supports action planning and real-time data-driven management.

Milkymap also offers data integration, training, and resources including e-books, case studies, testimonials, blogs, and FAQs. The company provides a free trial and subscription options, and presents its software as hosted in Europe.