Million Dollar Agent AI is a marketing service designed for real estate agents, using AI to turn business activity into branded social media content. After agents connect their brand and listings, its assistant, Millie, can create, write, and schedule posts based on new listings, price changes, sales, reviews, market updates, and other topics. Agents can launch campaigns around a property, open house, or subject, or enable automations that prepare content as relevant events occur. Posts are presented for approval before publishing and can be scheduled across platforms including Instagram, Facebook, LinkedIn, and TikTok.

The service provides designer-built visual collections that incorporate an agent’s colors, fonts, logo, and headshot, with new designs added regularly. It also offers AI tools to furnish empty-room photos, adjust exterior lighting, and create short videos from listing images, with staging and video credits included in memberships. Agents interact with Millie in plain language to request campaigns or revise copy and designs.