MIMI Haircare is an Australian-made brand focused on making children’s haircare safer, simpler and more enjoyable for families. Its plant-based products are designed for kids’ hair and aim to ease knots, tangles and the tears that can come with washing and brushing. The range is formulated without sulfates, parabens, silicones, PEGs, EDTA, propylene glycol, artificial colors or fragrance, and the brand highlights its tear-free, dermatologist-approved approach.

MIMI offers Hair Wash, Detangling Spray, Leave-In Curl Cream, Hair Styling Gel and a Hair Gel Wand, alongside bundles and kits for different needs, including curly hair and everyday essentials. Products are presented for coily, curly, wavy and straight hair types. MIMI also promotes a simpler routine that helps children learn to care for their own hair and build positive self-care habits. The brand’s website features customer reviews, ingredient information and store-finder content. While MIMI is made in Australia, its site notes that orders ship from a Pennsylvania warehouse.