MIMIRO
@mimiro.no
MIMIRO are developing digital solutions for a more effective and environmentally-friendly food growth and production process. We build digital products for farmers that have simple interfaces and provide greater insight that helps them to continually improve production. At the same time, we are building a data platform and machine learning services to enable easy sharing and reuse of high-quality data in the agriculture industry. We believe in helping farmers and the environment by bringing them world class digital products and creating a high value data sharing ecosystem that reduces the costs and complexity of doing business in the agriculture sector. MIMIRO develop products based on optimization and analysis of the farmer’s data. We provide farmers with oversight of their production and revenue across the whole value chain of their farm. Our products will help farmers understand their production and empower them to make choices that are best for their farm and their future. Our solutions are easy to use and give the farmer specific advice they can act on. End-to-end decision support is the fundamental idea in everything we develop. We are Proud of being built on cooperative concepts. The ability to stand together. MIMIRO was established out of the experience, knowledge and data of TINE SA (Norway’s Milk Producing Co-Operative). Our aim is to use the years of experience to build a better future in the agricultural sector. Improving quality of production for consumers and quality of life for farmers.
MIMIRO's Company Logos
MIMIRO's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#6FC9C4
Downy
111, 201, 196
177, 45, 61
45, 0, 2, 21
#E99292
Tonys Pink
233, 146, 146
0, 66, 74
0, 37, 37, 9
#4A5464
River Bed
74, 84, 100
217, 15, 34
26, 16, 0, 61
About MIMIRO
Mimiro is a pioneering brand that is revolutionizing the future of food production. Built on the foundation of data, Mimiro develops digital solutions that enhance efficiency and sustainability in agriculture. With a focus on empowering farmers, they provide user-friendly digital tools to over 7000 farms, including the popular Eana and Kukontrollen platforms.
These products offer simple interfaces, efficient data sharing, and valuable insights to continuously improve production. In addition, Mimiro is building a cutting-edge data platform and machine learning services to facilitate easy sharing and reuse of high-quality agricultural data. Recognized for their innovation, Mimiro was awarded the prestigious Agricultural Innovation Prize in 2019.
Their mission is to unlock the potential of farmers' data, explore its value, and make it accessible for informed decision-making. Through their Eana products, Mimiro helps farmers and advisors register new data and provides decision support to optimize production. By offering a holistic view and control over production and income throughout the entire value chain, Mimiro empowers farmers to make informed choices for their farms' future.
With a commitment to data sharing, Mimiro simplifies integration, reduces costs, and ensures data quality in the agriculture sector. They offer an API and an on-site Mimiro Hub for seamless integration and enrichment of data. Furthermore, Mimiro strives to develop analysis and insight tools for agricultural data to provide actionable information to data and domain experts.
With its interdisciplinary expertise, Mimiro combines deep agricultural knowledge with advanced technology understanding. Their team of experts collaborates with leading designers and developers to create user-friendly digital solutions tailored to the needs of tomorrow's farmers. By leveraging partnerships with Amazon Web Services, Mimiro builds robust and scalable solutions that prioritize user design, cloud-based applications, Internet of Things, and data security.
In summary, Mimiro is shaping the future of agriculture with its innovative products, data-driven approach, and commitment to sustainability. By empowering farmers with valuable insights and user-friendly tools, Mimiro is revolutionizing food production for a more efficient and sustainable future
Brand industry
Computers Electronics and Technology
Company type
Public Company
Year founded
2018
Company size
11-50 employees
