Rather than placing a device on the baby or running cables beside the mattress, mīmo attaches to the cot and senses signals in the surrounding room. It is designed to monitor breathing, movement, changes in warmth and sound, including a baby’s cry, then alert the caregiver when needed. The brand presents its product as a quiet presence that helps parents keep watch without disturbing their baby’s sleep.

mīmo grew from the question of how to watch over a baby without touching them. Its team has developed and refined working prototypes, with a focus on a non-contact design, and is still preparing the product for its first homes. The company is inviting families to sign up for email updates and early access, and says it will notify subscribers when mīmo is ready. The brand is associated with the team at Mimo Baby DPK, based in Sofia, Bulgaria.