Minadi

MINADI Occhiali GmbH & Co. KG is an eyewear brand that supplies its collections exclusively through opticians. Its range includes acetate, sunglasses, titanium and stainless-steel frames, along with new styles and clip-on options. The company also offers retail accessories such as display materials, banners, countertop displays, customer stoppers, and eyeglass cases.

MINADI supports optical retailers through a partner concept designed to make stocking its frames straightforward. Participating opticians can receive a starter package of 60 frames, with models and colours freely selected. Retailers are charged only for the glasses they sell, and can order additional models, colours, or samples. The offer includes free shipping and display materials, a premium case and cleaning cloth with each pair, an unlimited return policy, and replacement-part availability for 24 months after sale.

The partner service includes sales checks by email every 40 days, with replenishment arranged automatically or according to the retailer’s selection. MINADI also promotes its collection through advertising campaigns and photography, and provides a shop finder to help customers locate nearby partner opticians.