Minaka Odawara is a vibrant brand offering a diverse array of services and products. The name "Minaka Odawara" signifies the dawn of a new era in Odawara, chosen through a citizen-led naming process. Rooted in ancient language, "Minaka" translates to "center" and symbolizes Mount Fuji, Japan's highest peak, in the Man'yoshu anthology. The brand aims to be a bustling hub in future Odawara, where people meet, enjoy, and thrive.

At Minaka Odawara, over 40 stores converge, spanning from Edo-style "Odawara Shincyomachi" to the tower block. The "Nishio Shon Food Stadium" showcases local popular eateries, catering to all ages day and night. Moreover, with facilities like the "Teniseien Odawara Station Annex," guests can luxuriate in natural hot springs, savor exquisite cuisine at the Sky Dining restaurant, and access a convenient bus terminal for seamless travel. Minaka Odawara truly epitomizes community support, offering libraries, childcare centers, medical clinics, and vibrant event spaces for a comfortable living experience. Enjoy events at the bustling Kinjiro Plaza, named after the local legend Kinjiro Ninomiya, and explore the city's heritage through insightful connections at Minaka Odawara.