MinamiProject is a dynamic company based in Ishigaki Island, dedicated to revitalizing the local community through various innovative initiatives. The brand promotes tourism by offering a wide range of activities that immerse visitors in the island's breathtaking nature and rich traditions. Enjoy marine tours, indoor experiences like coloring shisa or crafting coral lamps, and unique hand-making activities for all ages. MinamiProject also hosts community-focused events, including local matchmaking and flea markets, fostering connections among residents and newcomers.

A strong commitment to environmental conservation is central to the brand's mission. MinamiProject actively participates in beach clean-ups and creates accessories, such as Kawabira no Shizuku, which won the Yaeyama Y-1 Grand Prix. Their facilities include the All Blue tour guide service, a deli featuring local Okinawa cuisine, and unique accommodations, all designed to enhance shared experiences. With a focus on creating lasting memories and community engagement, MinamiProject strives to be beloved by both locals and visitors alike.