Charmant Eyewear Europe

Minamoto is an eyewear brand rooted in the birthplace of Japanese eyewear production, where its collections are made using traditional craftsmanship and modern manufacturing methods. Guided by the idea “The Original. For Originals,” the brand emphasizes authenticity, thoughtful design, and Japanese heritage. Its frames are produced to high design and manufacturing standards and use Japanese titanium, a material the brand highlights for its quality and feel.

Minamoto offers ladies’, men’s, and unisex eyewear collections, along with sunglasses and sun clip-ons that give selected frames, including Yukiko and Shichiroji, two different looks. The brand’s designs draw inspiration from Japanese culture and ideas, including Zen philosophy and the concept of A-um. Its website features stories about the collection’s origins, craftsmanship, and creative inspirations, as well as campaign features and product information. Customers can use the store finder to locate retailers, while opticians can find a dedicated contact option. Minamoto received the iF Design Award 2022 in the Product category.