Minase | Biel is a luxury Japanese watch brand dedicated to producing unique timepieces that epitomize the culture and traditions of Japan. Handcrafted by skilled watchmakers in Japan's Akita Prefecture, Minase watches are meticulously polished using the esteemed zaratsu technique. With a production of less than 500 timepieces annually, Minase focuses on quality over quantity.

Each watch is fitted with Swiss mechanical movements, combining Japanese craftsmanship with Swiss precision. Founded in 2005, Minase follows the principle of Monozukuri, which emphasizes learning by doing. This approach has turned their workforce into experts in fine craftsmanship, resulting in highly qualitative watches that embody the values and typical crafts of Japan.

Minase's philosophy encompasses the essence of Monozukuri by showcasing a sincere attitude towards production, technological excellence, and the spirit of Japan's manufacturing practices. At Minase's official webshop, you can explore their diverse collections, including Uruga, Divido, Horizon, Windows, and Masterpieces. Each collection offers a range of unique designs that can be personalized to suit your style.

With Minase, you not only get a luxurious Japanese watch but also a piece of timeless art that reflects the rich heritage and innovation of Japanese craftsmanship