Minded Solutions is a Paris-based consultancy supporting businesses with e-commerce, data and automation challenges, working in France and remotely. It helps companies improve growth and profitability by making better use of the customers, product catalogues, orders and data they already have, often without a major site redesign, additional hires or new software. Its work covers customer retention, conversion, margin improvement and reliable measurement, alongside practical e-commerce and data analytics services.

The consultancy offers support with automated customer journeys, audience segmentation, customer service workflows, product catalogue enrichment, checkout optimisation, analytics and dashboarding, returns analysis, process automation, and assortment and stock planning. It uses artificial intelligence to classify information, prepare content and suggest actions, while client teams retain decision-making authority and validate outputs. Minded Solutions also develops its own applications, using them as a laboratory to test methods and tools before recommending them to clients. The company describes its engagements as available on a fixed-fee or time-and-materials basis and cites experience with brands including L’Oréal, Armani Beauty, Nuxe, Ubisoft and others.