Hex Code
Color name
RGB
HSL
CMYK
#461A19
Cocoa Bean
70, 26, 25
1, 47, 19
0, 63, 64, 73
#232323
Mine Shaft
35, 35, 35
0, 0, 14
0, 0, 0, 86
#FCF4E5
Pearl Lusta
252, 244, 229
39, 79, 94
0, 3, 9, 1
MindFuel is a family-rooted snack brand created from a curiosity about how functional mushrooms could be used in a savory, portable food. Its story began at local farmers markets, where the founders harvested Lion’s Mane mushrooms and set out to develop a snack that tasted great while putting the mushroom at its center. After experimenting with textures and flavors, they created the brand’s original Lion’s Mane Jerky recipe.
MindFuel offers non-animal jerky in Spicy and Sweet & Salty varieties, sold in packs with prices starting at $8.99. The brand says its Lion’s Mane is hand-harvested and its products are made in small batches on a historic farm. Its approach is guided by a commitment to quality, function, and integrity, and by the belief that food should do more.
Customers can find MindFuel through its store locator in Maine and learn about its mushrooms, company story, and community online. The brand also provides wholesale inquiries, a blog, and a newsletter featuring offers, stories, and events.
Brand industry
Food and Drink
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