Mino is an e-commerce search and product-advisory platform designed to help online shoppers find relevant products and make confident purchasing decisions. It combines intelligent search, an AI product consultant, and conversion analytics using a shared, up-to-date product catalogue. Search features include typo and synonym handling, natural-language queries, filters drawn from search terms, and support for B2B and customer-group pricing. The AI adviser can ask follow-up questions, compare products, and make recommendations; it can also use PDFs, product documents, and images such as labels or vehicle registration documents to inform searches.

Mino integrates with Shopware 6, Shopware 5, and WooCommerce, with JTL-Shop and Magento listed as coming soon. Merchants can control search settings, rankings, prompts, visibility, and product variants, while shop systems remain the source for prices, stock, and customer-group rules. Setup involves connecting the shop, synchronising the catalogue, and enabling features. Mino also provides analytics and conversion tracking. Plans start at €29 per month, with all features included, monthly cancellation, and no usage-based fees.