Unclaimed brand
Welcome to Mint Velvet, the home of Relaxed Glamour style. Make sense of fashion with effortless and elevated women's clothes and accessories.
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Hex Code
Color name
RGB
HSL
CMYK
#CD0C0C
Monza
205, 12, 12
0, 89, 43
0, 94, 94, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#585858
Scorpion
88, 88, 88
0, 0, 35
0, 0, 0, 65
Mint Velvet is a brand that was founded in 2009 by co-founders Liz, Lisa, and Jane. The idea for the brand came about during a casual gathering over cups of fresh mint tea at Liz's kitchen table. Frustrated with the lack of options available on the high street, the trio wanted to offer luxurious, effortless pieces that could be easily incorporated into any wardrobe.
And thus, the concept of Relaxed Glamour was born. With a focus on easy shapes, beautiful prints, and flattering fits, Mint Velvet offers a range of clothing, including dresses, tops, footwear, and accessories. Their collections are curated to interpret the latest trends and transform them into versatile, timeless pieces that can be worn again and again.
Beyond fashion, Mint Velvet also prioritizes their impact on the planet. They are committed to rethinking their practices and reducing their environmental footprint. You can stay up to date with their efforts by following them on Instagram.
Join the Mint Velvet family and experience the effortless style and enduring quality they bring to every outfit. Shop their collections online or visit one of their stores
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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Relaxed glamour womenswear
Women’s occasionwear and partywear
Women’s knitwear and tailoring
Fashion footwear and accessories
Girlswear
How do I download the Mint Velvet logo?
The Mint Velvet logo comes in one version: an icon. Download as JPEG.
What does Mint Velvet's branding look like?
The MINT VELVET wordmark is a clean, widely tracked uppercase sans in white, while the editorial label MVWORLD uses a contrasting high-contrast serif wordmark. The visual identity balances warm wood, soft neutrals and black with restrained white accents, pairing elegant, light typography with full-bleed fashion photography, composed model-led imagery and spacious, editorial layouts.
What are Mint Velvet's brand colors?
The Mint Velvet color palette uses the hex codes #CD0C0C, #FFFFFF and #585858.
The Mint Velvet name, logos and brand assets are trademarks of Mint Velvet and its affiliates. Brandfetch isn't affiliated with or endorsed by Mint Velvet. Their use is subject to Mint Velvet's brand guidelines.
