Unclaimed brand
From purchase to maintenance, we streamline bike ownership. Making everyday cycling accessible for all.
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Hex Code
Color name
RGB
HSL
CMYK
#5093CC
Danube
80, 147, 204
208, 55, 56
61, 28, 0, 20
#D07B30
Brandy Punch
208, 123, 48
28, 63, 50
0, 41, 77, 18
#1D1D1D
Cod Gray
29, 29, 29
0, 0, 11
0, 0, 0, 89
MIOO is a cycling and product-ownership brand that aims to make everyday cycling more accessible and simplify the experience of owning a bicycle. Its services span the bike ownership journey, from purchase and maintenance to resale. For bike owners, MIOO offers an app-based way to arrange bicycle services, including repairs, with mechanics able to work on bikes at the customer’s location.
The company also provides a digital platform that connects manufacturers, retailers and consumers. Customers can register products through the app and access benefits such as extended warranties and relevant services. Product histories can follow items when ownership changes, helping support resale value and more circular use.
For manufacturers, the platform offers insights and support for meeting EU Digital Product Passport regulations, as well as opportunities to generate revenue from circular business models. MIOO operates regional services in Sweden, the United Kingdom and Germany. The company is part of EIT Urban Mobility, a network working to address urban mobility challenges and create more vibrant city environments
Brand industry
Business and Consumer Services
Company type
Public Company
Year founded
2019
Company size
11-50 employees
The MIOO name, logos and brand assets are trademarks of MIOO and its affiliates. Brandfetch isn't affiliated with or endorsed by MIOO. Their use is subject to MIOO's brand guidelines.
