MyHeritage is a genealogy and family-history platform that helps people explore their ancestry, build family trees, and connect with relatives. Users can create an online tree, add names, dates, photographs, and stories, and share their research with family members. The service offers DNA testing to provide ethnicity estimates across 2,114 geographic regions and help users discover potential family connections. Its extensive international collection of 41.1 billion historical records supports research into ancestors and family histories.

MyHeritage also provides automated research features, including Smart Matches and Record Matches, which can identify possible links between family trees and relevant historical records or newspaper articles. Its photo tools let users colorize, repair, enlarge, and animate family pictures, helping preserve and revisit family memories. The platform is available across mobile, tablet, and desktop devices, with products that can be synchronized. MyHeritage says millions of families use its services and offers a free trial, with premium upgrades and DNA kits available.