Unclaimed brand
The Missing Link® pioneered the first vet developed pet supplements to support better health through nutrition. Today we continue to follow our passion to provide innovative solutions including daily powder supplements, soft chews and dental treats to help pets thrive and live their best lives.
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Hex Code
Color name
RGB
HSL
CMYK
#E13A3F
Cinnabar
225, 58, 63
358, 74, 55
0, 74, 72, 12
#E13B3F
Cinnabar
225, 59, 63
359, 73, 56
0, 74, 72, 12
#121212
Cod Gray
18, 18, 18
0, 0, 7
0, 0, 0, 93
The Missing Link is a pet wellness brand founded by veterinarian Dr. Collette in the early 1990s. Concerned that pets were experiencing recurring issues with joints, skin and coat, digestion, and energy, Dr. Collette developed superfood supplements to help address nutritional needs. The brand continues this work with vet-developed products made to support the health of individual pets.
Its range includes daily powder supplements, soft chews, and dental treats for dogs and cats, as well as products for birds and horses. Formulations address needs such as hip and joint support, skin and coat care, digestion, dental health, and different life stages. The collection also includes Pet Kelp limited-ingredient supplements and veterinary-strength options. Featured products include feline wellbeing powder, dog senior and joint supplements, avian powder, and Smartmouth dental chews.
The Missing Link emphasizes fresh, high-quality ingredients and products made in the USA. Supplements can be added to a pet’s daily routine, with powders designed to be sprinkled over food. The company also offers a full-refund return promise for dissatisfied customers.
Brand industry
Pets and Animals
Company type
Suggest company type
Year founded
Suggest founded year
Company size
2-10 employees
Whole-food pet supplement powders
Canine dental chews
Pet collagen soft chews
Equine nutritional supplements
Avian dietary supplements
How do I download the Missing Link Products logo?
The Missing Link Products logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Missing Link Products' branding look like?
The Missing Link’s wordmark is a white, condensed uppercase name set across a distinctive red ribbon banner with folded pointed ends. The visual system pairs bold, condensed display lettering with compact, readable supporting text, a mostly white canvas, red brand accents and restrained gold, green, purple and yellow product coding; photography centers on pets and their people, while product packaging uses clear ingredient and benefit panels with illustrated animals.
What are Missing Link Products' brand colors?
The Missing Link Products color palette uses the hex codes #E13A3F, #E13B3F and #121212.
The Missing Link Products name, logos and brand assets are trademarks of Missing Link Products and its affiliates. Brandfetch isn't affiliated with or endorsed by Missing Link Products. Their use is subject to Missing Link Products's brand guidelines.
