Mission: Readiness

Mission: Readiness is a brand dedicated to strengthening national security by ensuring that kids stay in school, stay fit, and stay out of trouble. With over 800 retired admirals, generals, and top military leaders as members, Mission: Readiness recognizes that a strong military depends on a well-prepared youth. Since 2009, they have been advocating for evidence-based, bipartisan state and federal public policy solutions to equip young people with the skills and abilities needed to serve their nation in various ways.

The brand is committed to championing better nutrition and physical activity to improve the health outcomes of youth and bolster national security. Through their initiatives, Mission: Readiness aims to create a pathway to success for children by emphasizing the importance of early childhood education, child care, and other integrated services. Visit their website to learn more about their impactful work and how you can get involved in their mission