Mister Twister® has been a leader in the soft plastic fishing lure business for over 51 years, constantly pushing the boundaries of innovation. This brand's success story began with humble origins in a small northern Louisiana town, where they started melting plastic in a pressure cooker and pouring it into book molds. The real breakthrough came in 1972 when they introduced the Curly Tail® concept, revolutionizing the industry by offering lures with unprecedented action.

Since then, Mister Twister® has continued to thrive, selling millions of lures annually. In 1982, Mister Twister® was acquired by Sheldons', Inc., the makers of the famous Mepps® Spinner, further fueling their growth. They've introduced game-changing lures like the Sassy Shad® in the 1980s and the Top Prop® series, which quickly became a favorite among anglers.

With patented and innovative designs like the Smart Hook® and Tri-Alive™, showcasing three natural colors, Mister Twister® remains at the forefront of the fishing tackle industry. From the iconic Electric Fisherman™ fillet knife to their extensive range of versatile lures like Phenom® and Poc'It® Phenom®, Mister Twister® caters to both freshwater and saltwater anglers. Their innovative spirit continues to inspire, promising that there's much more in store from Mister Twister®