Mitch Alison

Mitch Alison is a Wellington-based strategic video production and content strategy brand focused on creating work with a clear purpose and measurable impact. Rather than beginning with filming, Mitch starts with research, strategy, concept development and scriptwriting, then carries ideas through production, social media distribution and paid campaigns. The approach is designed to help organisations solve specific communication problems and reach audiences through suitable channels, both organic and paid.

Mitch’s experience includes creative direction at Red Engine and campaigns for public-interest and cultural organisations. Work highlighted includes Ghost Chips, a road-safety campaign that reframed intervention among friends and achieved broad awareness and online reach, and #FFS Choose, a campaign for Te Puni Kōkiri encouraging rangatahi to enrol and vote. The portfolio also includes social content that reached more than two million unique viewers organically. Mitch offers strategic thinking, video production and campaign development for clients seeking distinctive content grounded in audience insight. The brand invites organisations to get in touch for candid thinking before production begins.